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Large shopping centers with several levels and hundreds of shops overwhelm many visitors. Customers spend time searching for specific stores in frustration, while potential purchases are lost. New stores go undetected, food courts aren't found, and families get lost in expansive mall areas. Info points are overloaded with route information, while mall management has difficulty coordinating maintenance work across the various levels. Store changes and temporary pop-up shops constantly require new signs.
Digital navigation guides visitors precisely through your shopping center. Customers search for their favorite brand and are directed there via the fastest route — across levels, through parts of buildings to the desired store. Navigation works on any smartphone without an app download, but also on existing information kiosks and digital mall displays. The browser-based solution runs on all existing terminals without additional installation. Food courts, restrooms, parking spaces and services such as ATMs are immediately found. Visitors spend less time searching and more time shopping.
QR-based LinkHubs transform static mall areas into dynamic communication points. Placed at strategic points, they provide information about current sales, new store openings or mall events. Offers can be played out on a time-controlled basis — lunch specials at noon, happy hour promotions in the evening. Central content management makes it possible to launch campaigns mall-wide or for specific areas. Visitors receive relevant information exactly where they are.
The task manager optimizes operational processes in the shopping center. Dirt, defective escalators or lighting problems are reported on a location-specific basis and forwarded to the responsible teams. Service employees are navigated directly to the job site — no time wasted searching in extensive mall areas. Regular cleaning routes are planned more efficiently and maintenance work is seamlessly documented. The result: A clean, functional shopping environment that invites you to relax.
Shopping centers thrive on dynamism — new stores open, others close, pop-up shops come for a short time. With the Map Console, you can independently incorporate these changes into the digital mall plans. New shops can be found immediately in the navigation, and temporary stores are visible during their running time. Renovation areas are marked as blocked and alternative routes are calculated automatically. Multi-tenant structures enable larger stores to manage their areas themselves, while mall navigation remains consistent.